Aerial view of a farm with green fields, a pond, barns with solar panels, and agricultural equipment. Surrounding landscape includes trees and rolling hills.

FAT TOAD FARM

Small-batch caramel sauces crafted with love and fresh goat’s milk.

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Content Creation

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Social Media Management

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Email Marketing

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Grant Writing

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Influencer Marketing

🐐 Content Creation 🐐 Social Media Management 🐐 Email Marketing 🐐 Grant Writing 🐐 Influencer Marketing

Client OVERVIEW

In 2020, we collaborated with Fat Toad Farm and Ayer Brook Dairy Farm to secure two North Dairy Business Innovation grants aimed at boosting brand awareness and increasing tourism. These efforts focused on showcasing Fat Toad Farm’s traditional goat’s milk caramel and creating a memorable agricultural experience that connected visitors with the farm’s unique story.

The first grant of $10,000 supported initial brand awareness initiatives, while the second $10,000 grant further expanded the project’s scope.

Initially handled through Sarah’s freelance company, Cowart Media, Fat Toad Farm later became a client of The Social HQ, Sarah’s first agency. This partnership laid the foundation for successful digital marketing strategies and sustainable growth for the brand.

Marketing graphic for Fat Toad Farm's caramel product featuring website traffic stats, a social media post with two smiling people, and information about brand awareness increase.

Social Results!

In the first 2-month 7,680 followers to 9,946 followers

And a 20% increase in sales!

Getting featured on the main page of a hashtag is a huge win for any brand because it increases visibility, engagement, and credibility within a targeted audience. Here’s why it’s awesome:

  • Targeted Exposure: Reaches users actively searching for content related to your niche.

  • Higher Engagement & Visibility: Boosts likes, comments, and chances of being discovered by new followers.

  • Increased Credibility & Authority: Positions your brand as a top player within the hashtag community.

Screenshots of four Instagram profiles focused on goats, showing pictures of goats, goat-related decorations, and farm scenes.

Let’s Talk ConTEnt!

Visual assets like video and photography are key to showcasing a caramel brand, as they highlight the product's rich texture and indulgent appeal. Through captivating visuals, we were able to engage the audience and bring the brand’s story to life.

A cheese and fruit platter with blueberries, raspberries, apple slices, graham crackers, chocolate pieces, and two small cups of caramel sauce, on a wooden table with a bunch of green grapes and a jar of caramel on the side.
A cheese and charcuterie board with brie, prosciutto, honey, pistachios, crackers, and grapes on a wooden surface.
Bowl of mixed berries topped with whipped cream and caramel sauce, with a jar of caramel sauce labeled 'Fat Toad Farm' nearby.
A hand holding a cracker topped with cheese and caramel sauce over a spread of food items including grapes, pistachios, prosciutto, and honey, with more honey and nuts in the background.
A s'mores dessert with graham cracker, melted marshmallow, chocolate, and caramel sauce held by a person's hand. In the background, there are jars of jam, a mug, and some crackers on a black surface, with a blurred outdoor setting.
A strawberry biscuit sandwich filled with whipped cream, sliced strawberries, caramel sauce, and a dollop of whipped cream, served on a small white plate with additional strawberries around it, with jars of caramel and strawberry jam and a basket of
A black outdoor table with jars of caramel and goat's milk caramel, a white mug with red rim, a cracker with chocolate, marshmallow, and caramel topping, a small wooden spoon with caramel, and a biscuit with caramel and marshmallow, set against a bac

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